Video content, in particular, has gained immense popularity due to its engaging and interactive nature. Many people find themselves stuck after they've filmed their content and don't have a system behind getting it platform-ready. In this article, we will share some of the best tools and ways of creating content incredibly fast.
Video Editing Software
Adobe Premiere Pro
When it comes to video editing, Adobe Premiere Pro stands as an industry standard. It offers a plethora of advanced features, including powerful editing capabilities, motion graphics, and integrated workflows with other Adobe Creative Cloud applications. If you choose to work with Premiere, you will benefit from created templated assets and sequences that you can drag and drop for consistent graphics, intros, and outros. Premiere remains one of the best platforms for managing multiple video projects in a single project file.
Final Cut Pro X
A preferred choice for Mac users, Final Cut Pro X is renowned for its intuitive interface and robust video editing features. If you are a Mac user and want to pay for your software once and only once, Final Cut Pro X may be the right fit for you. Final Cut Pro X is more beginner-friendly than Premiere.
DaVinci Resolve
Davinci Resolve has made itself more accessible to the prosumer market after it developed the Quick Edit panel. This allows faster playback of footage and a simplified editing layout. By default, Davinci optimizes playback and editing performance by using the graphics card which is great news for people who have slower computers. DaVinci has one of the best free tier plans out of any NLE so if you are looking to become a pro editor one day, it's one of the best options to choose.
CapCut Desktop
CapCut for desktop is the best new editing suite to hit the market recently and simplifies the process of editing down to the bare necessities for anyone who knows that their content will not be screened in a cinema or have special formatting requirements for online use cases. This is by far the easiest program to get started on and it integrates directly into your social accounts for TikTok and YouTube.
CapCut Mobile App
This is the most popular app for editing mobile videos outside of the social platforms themselves. Touch screen editing may be a slower way to edit content over 1 minute long, but it will save you time in transferring footage to and from your computer. We do not recommend editing any footage that is shot on DSLR cameras on your smartphone.
Descript
If editing seems way too complicated to you, Descript is an awesome choice as you can edit videos like a text document. Descript is especially helpful for podcasters. I used Descript for years as an aid to Premiere editing as I can export an XML file that other editing suites like Premiere can import. It's also excellent at generating subtitles.
Canva
Canva isn't just limited to static graphics; it's also a fantastic resource for video content creation. With Canva, you can effortlessly design eye-catching video graphics and animations, even if you have no prior design experience. Its user-friendly interface and customizable templates make it an invaluable asset for crafting visually appealing video content. Canva's library of stock footage is great for cutaway shots to help illustrate a point. Unfortunately, you have very limited control on quality. If you have set up your brand guidelines in Canva, this may be one of the fastest ways to generate a video that matches your brand's look and feel.
Conclusion
This area of content creation is changing at a rate and is one of the most interesting areas to continue to watch as technology improves making the process of editing much more streamlined. As editing continues to get democratized, it's important to make sure you understand how to make your content stand out and choose what makes your videos the best they can possibly. Velocity is not everything. Quality takes time, but now it is taking even less time.
